Posted by: Judy K. Warner | November 22, 2013

Republicans still lag in campaign tech

Ned Ryun, writing in the American Spectator, gives us a review of the fatal lead the 2012 Obama campaign had in technology and data. We’ve read most of the story before, though some eye-popping numbers stand out here:

According to an internal Obama-Biden campaign memo, written before the last weekend of the campaign, the Obama team had already called or knocked on the doors of 125,646,479 people; that number does not include robo-calls, mail pieces, or literature drops. Then, in the last four days before November 6, the Obama campaign opened 5,117 Get Out The Vote (GOTV) staging locations in the battleground states, and had volunteers sign up for 698,799 work shifts. On Election Day alone, those volunteers made 11 million live calls and knocked on 7 million doors.

The goal was to transform a national campaign into one that revolved around only 10 vitally important states, and within them, one that played out ward by ward, precinct by precinct.

The main update is from Virginia, where Democrat Terry McAuliffe used a scaled-down version of the Obama model and beat Republican Ken Cuccinelli by 2.5 percent.

Ryun says the RNC is devoting serious resources to catching up in technology and data. 

The hires of Andy Barkett, Henry Pfifferman, and Chuck DeFeo are a strong signal that the GOP is serious about making up lost ground. And on the outside, firms like Voter Gravity, of which I am CEO, are pushing the bounds of technology on the right.

I hope they’ll be ready for the 2014 elections.   We can no longer count on a lead in the opinion polls to translate into victory at the voting booth.


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